Laudemio Castello di Poppiano

Since 1200, the Guicciardini family, one of the most ancient Florentine families, has held a prominent position in the social, political and commercial life of Florence. The history of the Guicciardini family is closely tied to Castello di Poppiano, an impressive medieval structure built around the turn of the first millennium. The pursuit of quality is our constant guiding principle, influencing every step of the production process—from the tree to the mill to the bottle.