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Seventeen years ago, Noor Fès was founded to recover the authentic taste of traditional Moroccan extra virgin olive oil. After months of research, two of the oldest varieties of Moroccan Picholine were selected. In 2018, after 12 years of careful harvesting, Noor Fès was born, an exquisite extra virgin olive oil that became the leader of the high-end Moroccan market.
We feel very honored and proud to be the first Moroccan extra virgin olive oil to win at the 2023 NYIOOC. This is really an amazing acknowledgment that we hope will help us enter the North American market.
Dakir Berrada, owner